{"id":18760,"date":"2020-12-16T13:00:46","date_gmt":"2020-12-16T04:00:46","guid":{"rendered":"https:\/\/game-creators.jp\/media\/?p=18760"},"modified":"2020-12-16T11:03:06","modified_gmt":"2020-12-16T02:03:06","slug":"n353","status":"publish","type":"post","link":"https:\/\/game-creators.jp\/media\/game-news\/n353\/","title":{"rendered":"\u30c7\u30a3\u30fc\u30d7\u30e9\u30fc\u30cb\u30f3\u30b0\uff08\u6df1\u5c64\u5b66\u7fd2\uff09\u306b\u3088\u308b\u5727\u5012\u7684\u306a\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3067\u6210\u679c\u5831\u916c\u8ab2\u91d1\u5bfe\u5fdc\u30a2\u30d7\u30ea\u5411\u3051DSP\u306eRevX\u304c\u3001\u65b0\u898f\u30e6\u30fc\u30b6\u30fc\u7372\u5f97\u3068\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u3067\u65e5\u672c\u306b\u672c\u683c\u53c2\u5165"},"content":{"rendered":"<p><center><\/center><\/p>\n<p>&nbsp;<\/p>\n<p>RevX\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\uff08\u30b7\u30f3\u30ac\u30dd\u30fc\u30eb Affle International Pte. Ltd.\u306e\u5b50\u4f1a\u793e\uff09\u306f\u3001\u30c7\u30a3\u30fc\u30d7\u30e9\u30fc\u30cb\u30f3\u30b0\u306b\u3088\u308b\u9ad8\u3044\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3067\u30d6\u30e9\u30f3\u30c9\u4f53\u9a13\u3092\u4fc3\u9032\u3059\u308b\u30e2\u30d0\u30a4\u30eb\u30a2\u30d7\u30ea\u30fb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30fb\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3068\u3057\u3066\u6025\u6210\u9577\u3092\u9042\u3052\u3066\u6765\u307e\u3057\u305f\u3002<\/p>\n<p>&nbsp;<\/p>\n<p>\u30a2\u30d7\u30ea\u306e\u65b0\u898f\u30e6\u30fc\u30b6\u30fc\u7372\u5f97\u3068\u5305\u62ec\u7684\u306a\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u306e\u30b5\u30dd\u30fc\u30c8\uff08\u30ea\u30c6\u30f3\u30b7\u30e7\u30f3\u3001\u8cea\u306e\u9ad8\u3044\u30a2\u30af\u30c6\u30a3\u30d6\u30e6\u30fc\u30b6\u3078\u8ca9\u58f2\u4fc3\u9032\u3001\u4f11\u7720\u5bfe\u7b56\u306a\u3069\u306e\u30de\u30cd\u30fc\u30b8\u30e1\u30f3\u30c8\uff09\u306b\u3066\u3001\u6025\u6210\u9577\u3057\u3066\u3044\u308b\u30e2\u30d0\u30a4\u30eb\u30a2\u30d7\u30ea\u306e\u30c8\u30c3\u30d7\u4f01\u696d\u6570\u793e\u306b\u5229\u7528\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/game-creators.jp\/media\/wp-content\/uploads\/2020\/12\/01-4-1024x575.png\" alt=\"\" width=\"1024\" height=\"575\" class=\"aligncenter size-large wp-image-18761\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>\u3053\u308c\u307e\u3067\u30a4\u30f3\u30c9\u3001\u6771\u5357\u30a2\u30b8\u30a2\u3001\u6b27\u7c73\u3092\u4e2d\u5fc3\u306b\u4e8b\u696d\u3092\u62e1\u5927\u3057\u3066\u304d\u305fRevX\u306f\u3001\u3053\u306e\u5ea6\u3001\u65e5\u672c\u3092\u542b\u3080\u5317\u30a2\u30b8\u30a2\u3067\u306e\u672c\u683c\u7684\u306a\u4e8b\u696d\u5c55\u958b\u3092\u958b\u59cb\u81f4\u3057\u307e\u3057\u305f\u3002<\/p>\n<p>&nbsp;<\/p>\n<p>\u4e00\u822c\u7684\u306a\u30a2\u30d7\u30ea\u5411\u3051\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u914d\u4fe1\u3067\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u30bb\u30b0\u30e1\u30f3\u30c8\u5358\u4f4d\u3067\u306e\u6700\u9069\u5316\u304c\u884c\u308f\u308c\u308b\u4e2d\u3001\u30c7\u30a3\u30fc\u30d7\u30e9\u30fc\u30cb\u30f3\u30b0\u306b\u3088\u308b\u5404\u30e6\u30fc\u30b6\u30fc\u6bce\u306e\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306b\u81f3\u308b\u78ba\u7387\u3092\u914d\u616e\u3057\u305f\u6700\u9069\u5316\u306b\u3066RoAS\u306e\u6700\u5927\u5316\u3092\u884c\u3046\u4e8b\u3067\u3001\u5727\u5012\u7684\u306a\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u5b9f\u73fe\u3002<br \/>\n\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u30fb\u30e2\u30c7\u30ea\u30f3\u30b0\u30011st Party \u30e6\u30fc\u30b6\u30fc\u306e\u30a2\u30d7\u30ea\u5185\u884c\u52d5\u30c7\u30fc\u30bf\u3001\u5e83\u544a\u30d5\u30a9\u30fc\u30de\u30c3\u30c8\u6bce\u5fdc\u672d\u30c7\u30fc\u30bf\uff08\u6700\u3082\u52b9\u679c\u7684\u306a\u5e83\u544a\u30d5\u30a9\u30fc\u30de\u30c3\u30c8\u306e\u81ea\u52d5\u691c\u51fa\uff09\u3001\u72ec\u81ea\u306e\u30a2\u30d7\u30ea\u30b9\u30c8\u30a2\u30c7\u30fc\u30bf\u7b49\u306e\u591a\u5c64\u30c7\u30fc\u30bf\u3092\u30c7\u30a3\u30fc\u30d7\u30e9\u30fc\u30cb\u30f3\u30b0\uff08\u6df1\u5c64\u5b66\u7fd2\uff09\u306b\u3066\u89e3\u6790\u30fb\u6700\u9069\u5316\u3092\u884c\u3044\u307e\u3059\u3002<br \/>\n\u9ad8\u3044\u7c92\u5ea6\u306e\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u30fb\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u306b\u52a0\u3048\u3001\u30e6\u30fc\u30b6\u30fc\u6bce\u6700\u9069\u5316\u3067\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u6700\u5927\u5316\u3001\u307e\u305f\u3001\u30c0\u30a4\u30ca\u30df\u30c3\u30af\u5e83\u544a\u3068\u30d0\u30ca\u30fc\u5e83\u544a\uff08\u9759\u7684\u5e83\u544a\uff09\u3092\u4f75\u7528\u3057\u305f\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u81ea\u52d5\u6700\u9069\u5316\u306f\u3001\u5f93\u6765\u306e\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3068\u4e00\u7dda\u3092\u753b\u3059\u6b21\u4e16\u4ee3\u306e\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3068\u3057\u3066\u6a5f\u4f1a\u640d\u5931\u306e\u6700\u5c0f\u5316\u3068\u30b9\u30b1\u30fc\u30eb\u306e\u6700\u5927\u5316\u3092\u884c\u3044\u307e\u3059\u3002<\/p>\n<p>&nbsp;<\/p>\n<p>\u8ab2\u91d1\u65b9\u5f0f\u306b\u306f\u3001CPC\u306b\u52a0\u3048\u3001CPA\uff08Action\u306f\u3001\u30a2\u30d7\u30ea\u306e\u30a4\u30f3\u30b9\u30c8\u30fc\u30eb\u3084\u30a4\u30f3\u30b9\u30c8\u30fc\u30eb\u5f8c\u306e\u4f1a\u54e1\u767b\u9332\u3001\u3082\u3057\u304f\u306f\u30b2\u30fc\u30e0\u3067\u306e\u30c1\u30e5\u30fc\u30c8\u30ea\u30a2\u30eb\u5b8c\u4e86\u306a\u3069\u3001\u4efb\u610f\u306e\u30a2\u30af\u30b7\u30e7\u30f3\u3092\u6307\u5b9a\u53ef\u80fd\uff09\u3084\u3001RoAS\u4fdd\u8a3c\u306a\u3069\u67d4\u8edf\u306a\u30e1\u30cb\u30e5\u30fc\u3092\u7528\u610f\u3057\u3001\u4f7f\u3044\u52dd\u624b\u306e\u6613\u3055\u3092\u8ffd\u6c42\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/game-creators.jp\/media\/wp-content\/uploads\/2020\/12\/03-1-1024x575.png\" alt=\"\" width=\"1024\" height=\"575\" class=\"aligncenter size-large wp-image-18762\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>\u307e\u305f\u3001RevX\u306f\u3001\u5e83\u544a\u914d\u4fe1\u9762\u3068\u306a\u3063\u305f\u30a2\u30d7\u30ea\u3092bundle id\u6bce\u306b\u958b\u793a\u3059\u308bTransparency\/\u900f\u660e\u6027 100\uff05\u306b\u3066\u5727\u5012\u7684\u306a\u5b89\u5fc3\u611f\u3001\u5e83\u544a\u914d\u4fe1\u306b\u3088\u308b\u58f2\u4e0a\u5897\u52a0\u5206\u3092\u81ea\u52d5\u89e3\u6790\u3059\u308bIncrementality\/\u30a4\u30f3\u30af\u30ea\u30e1\u30f3\u30bf\u30ea\u30c6\u30a3\u8a08\u6e2c\u306e\u30b5\u30dd\u30fc\u30c8\u306b\u52a0\u3048\u3001Dynamic Creative Optimization\/\u30c0\u30a4\u30ca\u30df\u30c3\u30af\u5e83\u544a\u81ea\u52d5\u6700\u9069\u5316\u306a\u3069\u3001\u6700\u65b0\u306e\u6280\u8853\u3092\u5305\u62ec\u3057\u305f\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3092\u3054\u63d0\u4f9b\u81f4\u3057\u307e\u3059\u3002<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/game-creators.jp\/media\/wp-content\/uploads\/2020\/12\/02-1-1024x575.png\" alt=\"\" width=\"1024\" height=\"575\" class=\"aligncenter size-large wp-image-18763\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>RevX\u306f\u3001\u3053\u306e\u5ea6\u3001\u300c\u65b0\u898f\u30e6\u30fc\u30b6\u30fc\u7372\u5f97\u300d\u306b\u3088\u308b\u5b66\u7fd2\u3068\u300c\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u300d\u306b\u3088\u308b\u5b66\u7fd2\u306b\u3088\u308b\u76f8\u4e57\u52b9\u679c\u306b\u3066\u3001\u30e2\u30d0\u30a4\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6700\u5927\u306e\u8ab2\u984c\u3067\u3042\u308b\u3001\u3088\u308a\u5e45\u5e83\u3044\u30e6\u30fc\u30b6\u30fc\u306e\u7372\u5f97\u3068LTV\u306e\u5411\u4e0a\u3092\u5b9f\u73fe\u3059\u308bDSP\u3067\u3042\u308bRevX\u3092\u3001\u4eca\u56de\u65e5\u672c\u306e\u7686\u3055\u307e\u3078\u3054\u7d39\u4ecb\u51fa\u6765\u308b\u4e8b\u3092\u5927\u5909\u5b09\u3057\u304f\u601d\u3063\u3066\u304a\u308a\u307e\u3059\u3002<\/p>\n<p>&nbsp;<\/p>\n<h2>Apple\u793e\u306eIDFA\u5909\u66f4\u306b\u95a2\u3059\u308b\u5f53\u793e\u306e\u53d6\u308a\u7d44\u307f\u306b\u95a2\u3057\u3066<\/h2>\n<p>RevX\u3067\u306f\u3001\u304a\u5ba2\u69d8\u306e\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u52b9\u679c\u3092\u6700\u5927\u9650\u3059\u308b\u305f\u3081\u306e\u30a4\u30f3\u30c6\u30ea\u30b8\u30a7\u30f3\u30c8\u306a\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u3092\u958b\u767a\u3057\u3066\u3044\u307e\u3059\u3002<br \/>\n\u3059\u3067\u306bApple\u306eSKAdNetwork\uff085a6flpkh64.skadnetwork\uff09\u306b\u767b\u9332\u3057\u3001\u30b5\u30d7\u30e9\u30a4\u30d1\u30fc\u30c8\u30ca\u30fc\u3068\u3082\u5171\u6709\u3092\u884c\u306a\u3063\u3066\u3044\u307e\u3059\u3002<br \/>\n\u307e\u305f\u3001MMP\u5404\u793e\u3068\u5354\u529b\u3057\u3001\u8a08\u6e2c\u3084\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u5206\u6790\u306e\u305f\u3081\u306e\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3092\u958b\u767a\u4e2d\u3067\u3059\u3002<br \/>\n\u4ee5\u4e0b\u306e\u95a2\u9023\u8a18\u4e8b\u3092\u4f75\u305b\u3066\u3054\u53c2\u7167\u4e0b\u3055\u3044\u3002<br \/>\n<a href=\"https:\/\/revx.io\/blog\/idfa-ios14-skadnetwork\/\" >IDFA, iOS14 and SKAdNetwork &#8211; A Survival Guide<\/a><\/p>\n<p>&nbsp;<\/p>\n<h2>RevX\u306b\u3064\u3044\u3066<\/h2>\n<p>RevX\u306f2014\u5e74\u306b\u30a2\u30e1\u30ea\u30ab\/\u30a4\u30f3\u30c9\u306e2\u4eba\u306e\u8d77\u696d\u5bb6\u306b\u3088\u3063\u3066\u30a2\u30d7\u30ea\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0DSP\u3068\u3057\u3066\u8a2d\u7acb\u3055\u308c\u3001\u305d\u306e\u5f8c\u3001\u30d7\u30ed\u30b0\u30e9\u30de\u30c6\u30a3\u30c3\u30af\u306a\u30e6\u30fc\u30b6\u30fc\u7372\u5f97\u3068\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u3078\u3068\u4e8b\u696d\u3092\u62e1\u5927\u3057\u3066\u304d\u307e\u3057\u305f\u3002<br \/>\n100\uff05\u900f\u660e\u6027\u306e\u9ad8\u3044\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306f\u3001\u5e45\u5e83\u3044\u30a2\u30d7\u30ea\u30ab\u30c6\u30b4\u30ea\u306b\u3066\u30b0\u30ed\u30fc\u30d0\u30eb\u306a\u5e83\u544a\u4e3b\u3068\u9023\u643a\u3057\u3066\u304a\u308a\u3001\u30bb\u30eb\u30d5\u30b5\u30fc\u30d3\u30b9\u3060\u3051\u3067\u306a\u304f\u30de\u30cd\u30fc\u30b8\u30c9\u30b5\u30fc\u30d3\u30b9\u3082\u63d0\u4f9b\u3057\u3066\u3044\u307e\u3059\u3002<br \/>\nRevX\u306f\u3001\u30de\u30a4\u30af\u30ed\u30bd\u30d5\u30c8\u3001D2C\uff08NTT\u30c9\u30b3\u30e2\u306e\u5b50\u4f1a\u793e\uff09\u3001\u4f0a\u85e4\u5fe0\u3001Bennett Coleman\uff06Company Ltd \uff08BCCL\uff09\u3001Centurion Private Equity \u306a\u3069\u304c\u6295\u8cc7\u3092\u884c\u306a\u3063\u3066\u3044\u308bAffle\u30fb\u30b3\u30f3\u30b7\u30e5\u30fc\u30de\u30fc\u30fb\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u30fb\u30b0\u30eb\u30fc\u30d7\u306e\u4e00\u54e1\u3067\u3059\u3002<\/p>\n<p>&nbsp;<\/p>\n<p>\u8a73\u7d30\u306b\u3064\u3044\u3066\u306f\u3001<a href=\"https:\/\/revx.jp\/\" >\u65e5\u672c\u8a9e\u7248<\/a>\u304a\u3088\u3073<a href=\"https:\/\/revx.io\/\" >\u82f1\u8a9e\u7248<\/a>\u306e\u516c\u5f0f\u30b5\u30a4\u30c8\u3092\u3054\u89a7\u4e0b\u3055\u3044\u3002<\/p>\n<p>&nbsp;<\/p>\n<p>\u304a\u554f\u5408\u305b\u5148\uff1ajapan@revx.io<\/p>\n<p>&nbsp;<\/p>\n<p>\u63d0\u4f9b\u5143\uff1aPR TIMES<br \/>\n<a href=\"https:\/\/prtimes.jp\/main\/html\/rd\/p\/000000001.000067605.html\" >https:\/\/prtimes.jp\/main\/html\/rd\/p\/000000001.000067605.html<\/a><\/p>\n<p>&nbsp;<\/p>\n<p><center><\/center><\/p>\n","protected":false},"excerpt":{"rendered":"&nbsp; RevX\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\uff08\u30b7\u30f3\u30ac\u30dd\u30fc\u30eb Affle International Pte. 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