{"id":19115,"date":"2020-12-24T16:00:56","date_gmt":"2020-12-24T07:00:56","guid":{"rendered":"https:\/\/game-creators.jp\/media\/?p=19115"},"modified":"2020-12-24T15:44:06","modified_gmt":"2020-12-24T06:44:06","slug":"n381","status":"publish","type":"post","link":"https:\/\/game-creators.jp\/media\/game-news\/n381\/","title":{"rendered":"2020\u5e74\u306f\u30b2\u30fc\u30e0\u30a2\u30d7\u30ea\u306e\u9700\u8981\u304c45\uff05\u5897\u52a0\u3057\u3001\u30e2\u30d0\u30a4\u30eb\u30b2\u30fc\u30e0\u5e02\u5834\u304c\u3055\u3089\u306b\u62e1\u5927\u3000AppsFlyer\u3001\u30b2\u30fc\u30e0\u30a2\u30d7\u30ea\u8abf\u67fb\u30ec\u30dd\u30fc\u30c8\u300cState of Gaming App Marketing 2020\u300d\u3092\u767a\u8868"},"content":{"rendered":"<p><center><\/center><\/p>\n<p>&nbsp;<\/p>\n<p>\u30e2\u30d0\u30a4\u30eb\u5e83\u544a\u52b9\u679c\u8a08\u6e2c\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3068\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u3092\u63d0\u4f9b\u3059\u308bAppsFlyer Japan\u682a\u5f0f\u4f1a\u793e\uff08\u672c\u793e\uff1a\u6771\u4eac\u90fd\u6e0b\u8c37\u533a\u3001\u4ee3\u8868\u53d6\u7de0\u5f79\u793e\u9577\uff1a\u30aa\u30fc\u30ec\u30f3\u30fb\u30ab\u30cb\u30a8\u30eb\u3001\u30ab\u30f3\u30c8\u30ea\u30fc\u30de\u30cd\u30b8\u30e3\u30fc\uff1a\u5927\u576a\u76f4\u54c9\u3001\u4ee5\u4e0bAppsFlyer\uff09\u306f\u672c\u65e5\u30012020\u5e74\u306e\u7b2c1\u56db\u534a\u671f\u304b\u3089\u7b2c3\u56db\u534a\u671f\u307e\u3067\u306e\u30e2\u30d0\u30a4\u30eb\u30b2\u30fc\u30e0\u696d\u754c\u306e\u6210\u9577\u3092\u8abf\u67fb\u3057\u305f\u30ec\u30dd\u30fc\u30c8<a href=\"https:\/\/www.appsflyer.com\/jp-state-of-gaming-november-2020\/\" >\u300cState of Gaming App Marketing 2020\u300d<\/a>\u3092\u767a\u8868\u3057\u307e\u3057\u305f\u3002<br \/>\n\u672c\u30ec\u30dd\u30fc\u30c8\u306f\u3001\u4e16\u754c\u30b7\u30a7\u30a272\uff05\u3092\u8a87\u308bAppsFlyer\u304c\u4fdd\u6709\u3059\u308b\u300192\u5104\u306b\u3082\u306e\u307c\u308b\u30a2\u30d7\u30ea\u30a4\u30f3\u30b9\u30c8\u30fc\u30eb\u3092\u5206\u6790\u3057\u3001\u4e16\u754c\u5404\u56fd\u306e\u52d5\u5411\u3092\u307e\u3068\u3081\u305f\u3082\u306e\u3067\u3059\u3002<\/p>\n<p>&nbsp;<\/p>\n<p>2020\u5e74\u306f\u3001\u30e2\u30d0\u30a4\u30eb\u30a2\u30d7\u30ea\u3001\u7279\u306b\u30e2\u30d0\u30a4\u30eb\u30b2\u30fc\u30e0\u306b\u3068\u3063\u3066\u4e00\u3064\u306e\u5909\u9769\u306e\u5e74\u3068\u306a\u308a\u307e\u3057\u305f\u3002<br \/>\n\u65b0\u578b\u30b3\u30ed\u30ca\u30a6\u30a4\u30eb\u30b9\u306e\u611f\u67d3\u62e1\u5927\u306e\u5f71\u97ff\u3082\u53d7\u3051\u3001\u65e2\u5b58\u30e6\u30fc\u30b6\u30fc\u3060\u3051\u3067\u306a\u304f\u65b0\u898f\u30e6\u30fc\u30b6\u30fc\u3082\u542b\u3081\u591a\u304f\u306e\u4eba\u304c\u81ea\u5b85\u306b\u3044\u306a\u304c\u3089\u697d\u3057\u3081\u308b\u30e2\u30d0\u30a4\u30eb\u30b2\u30fc\u30e0\u3092\u624b\u306b\u3068\u3063\u3066\u3044\u307e\u3059\u3002<br \/>\n\u3053\u308c\u307e\u3067\u3082\u3001\u8fd1\u5e74\u6210\u9577\u8457\u3057\u3044\u30a2\u30d7\u30ea\u7d4c\u6e08\u306e\u4e2d\u3067\u305d\u306e\u539f\u52d5\u529b\u306e\u4e2d\u5fc3\u3068\u306a\u3063\u3066\u304d\u305f\u30e2\u30d0\u30a4\u30eb\u30b2\u30fc\u30e0\u3067\u3057\u305f\u304c\u3001\u4eca\u5e74\u306f2019\u5e74\u3068\u6bd4\u8f03\u3057\u3066\u30a4\u30f3\u30b9\u30c8\u30fc\u30eb\u6570\u304c45\uff05\u6025\u5897\u3057\u3001\u6210\u9577\u7387\u308240\uff05\u4e0a\u56de\u308b\u306a\u3069\u3001\u5168\u304f\u65b0\u3057\u3044\u30b9\u30c6\u30fc\u30b8\u306b\u9054\u3057\u3066\u3044\u307e\u3059\u3002<br \/>\n\u672c\u30ec\u30dd\u30fc\u30c8\u3067\u306f\u30012020\u5e74\u306e\u30e2\u30d0\u30a4\u30eb\u30b2\u30fc\u30e0\u306b\u95a2\u3059\u308b\u30a4\u30f3\u30b9\u30c8\u30fc\u30eb\u30c7\u30fc\u30bf\u3092\u57fa\u306b\u3001\u73fe\u5728\u5e02\u5834\u306b\u8d77\u304d\u3066\u3044\u308b\u5909\u5316\u3084\u3001\u30cb\u30e5\u30fc\u30ce\u30fc\u30de\u30eb\u306a\u30e2\u30d0\u30a4\u30eb\u5e02\u5834\u3092\u7406\u89e3\u3059\u308b\u305f\u3081\u306e\u5206\u6790\u3092\u884c\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>&nbsp;<\/p>\n<h2>1.\u65b0\u578b\u30b3\u30ed\u30ca\u30a6\u30a4\u30eb\u30b9\u306e\u5f71\u97ff\u3082\u53d7\u3051\u3001\u30e2\u30d0\u30a4\u30eb\u30b2\u30fc\u30e0\u306e\u30a4\u30f3\u30b9\u30c8\u30fc\u30eb\u6570\u304c45\uff05\u5897\u52a0<\/h2>\n<p>\u65b0\u578b\u30b3\u30ed\u30ca\u30a6\u30a4\u30eb\u30b9\u611f\u67d3\u62e1\u5927\u306b\u4f34\u3046\u5916\u51fa\u81ea\u7c9b\u306e\u5f71\u97ff\u3082\u53d7\u3051\u3066\u3001\u30e2\u30d0\u30a4\u30eb\u30b2\u30fc\u30e0\u306b\u5bfe\u3059\u308b\u30e6\u30fc\u30b6\u30fc\u306e\u9700\u8981\u304c\u6025\u5897\u3002<br \/>\n2019\u5e74\u3068\u6bd4\u8f03\u3057\u3066\u30a4\u30f3\u30b9\u30c8\u30fc\u30eb\u6570\u304c45\uff05\u5897\u52a0\u3057\u3001\u6210\u9577\u7387\u306b\u304a\u3044\u3066\u30822018-2019\u5e74\u3068\u6bd4\u8f03\u3057\u30662019-2020\u5e74\u306f40\uff05\u5897\u52a0\u3057\u3066\u3044\u307e\u3059\u3002<br \/>\n2019\u5e74\u3068\u306f\u7570\u306a\u308a\u30012020\u5e74\u306e\u6210\u9577\u306e\u307b\u3068\u3093\u3069\u304c\u30aa\u30fc\u30ac\u30cb\u30c3\u30af\u30a4\u30f3\u30b9\u30c8\u30fc\u30eb\u306e\u9700\u8981\u5897\u306b\u3088\u3063\u3066\u727d\u5f15\u3055\u308c\u3066\u304a\u308a\u3001\u524d\u5e74\u6bd457\uff05\u5897\u3068\u306a\u3063\u3066\u3044\u307e\u3059\u3002<br \/>\n\u4e00\u65b9\u3067\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u3088\u308b\u975e\u30aa\u30fc\u30ac\u30cb\u30c3\u30af\u30a4\u30f3\u30b9\u30c8\u30fc\u30eb\uff08NOI\uff09\u3082\u524d\u5e74\u6bd4\u306e\u6210\u9577\u7387\u306f70\uff05\u306b\u8feb\u308b\u5927\u5e45\u306a\u4f38\u3073\u3092\u793a\u3057\u3066\u304a\u308a\u3001\u5805\u8abf\u306b\u63a8\u79fb\u3057\u3066\u3044\u307e\u3059\u3002<br \/>\nNOI\u6210\u9577\u306e\u80cc\u666f\u3068\u3057\u3066\u3001\u4e00\u3064\u306f\u5e73\u5747\u7684\u306a\u30a2\u30d7\u30ea\u306f\u30aa\u30fc\u30ac\u30cb\u30c3\u30af\u3067\u767a\u898b\u3055\u308c\u308b\u3053\u3068\u304c\u975e\u5e38\u306b\u96e3\u3057\u304f\u306a\u3063\u3066\u3044\u308b\u3053\u3068\u304c\u6319\u3052\u3089\u308c\u307e\u3059\u3002<br \/>\n\u30aa\u30fc\u30ac\u30cb\u30c3\u30af\u30a4\u30f3\u30b9\u30c8\u30fc\u30eb\u306e\u9700\u8981\u306e\u5bfe\u8c61\u306e\u591a\u304f\u306f\u30c8\u30c3\u30d7\u30c1\u30e3\u30fc\u30c8\u306e\u30a2\u30d7\u30ea\u3067\u3042\u308a\u3001\u30c8\u30c3\u30d7\u30c1\u30e3\u30fc\u30c8\u4e0a\u4f4d\u306b\u5165\u3089\u306a\u3044\u30a2\u30d7\u30ea\u306f\u30a4\u30f3\u30b9\u30c8\u30fc\u30eb\u4fc3\u9032\u306e\u305f\u3081\u306b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u304c\u5fc5\u8981\u3068\u306a\u3063\u3066\u3044\u307e\u3059\u3002<br \/>\n\u3082\u3046\u4e00\u3064\u306e\u8981\u56e0\u306f\u3001\u30b2\u30fc\u30e0\u30a2\u30d7\u30ea\u306f\u30c7\u30fc\u30bf\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u53ce\u76ca\u6027\u306e\u9ad8\u3044\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6295\u8cc7\u3092\u884c\u3046\u8853\u3092\u6301\u3063\u3066\u3044\u308b\u305f\u3081\u3067\u3059\u3002<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/game-creators.jp\/media\/wp-content\/uploads\/2020\/12\/01-9-1024x992.png\" alt=\"\" width=\"1024\" height=\"992\" class=\"aligncenter size-large wp-image-19116\" \/><\/p>\n<p>&nbsp;<\/p>\n<h2>2.\u30b2\u30fc\u30e0\u30b8\u30e3\u30f3\u30eb\u304c\u30bd\u30d5\u30c8\u3067\u3042\u308b\u307b\u3069\u30a4\u30f3\u30b9\u30c8\u30fc\u30eb\u6570\u306e\u4f38\u3073\u7387\u304c\u9ad8\u3044\u7d50\u679c\u306b<\/h2>\n<p>\u307e\u305f\u3001\u4e16\u754c\u306b\u304a\u3051\u308b\u30ab\u30c6\u30b4\u30ea\u30fc\u5225\u306e\u524d\u5e74\u6bd4\u30a4\u30f3\u30b9\u30c8\u30fc\u30eb\u7387\u6210\u9577\u7387\u3092\u898b\u308b\u3068\u3001\u30b2\u30fc\u30e0\u30b8\u30e3\u30f3\u30eb\u304c\u300c\u30bd\u30d5\u30c8\uff08\u7c21\u5358\uff09\u300d\u3067\u3042\u308b\u307b\u3069\u3001\u7dcf\u30a4\u30f3\u30b9\u30c8\u30fc\u30eb\u6570\u306e\u4f38\u3073\u7387\u304c\u9ad8\u3044\u3053\u3068\u304c\u308f\u304b\u308a\u307e\u3059\u3002<br \/>\n\u30bd\u30d5\u30c8\u306a\u30b8\u30e3\u30f3\u30eb\u3067\u3042\u308b\u30cf\u30a4\u30d1\u30fc\u30ab\u30b8\u30e5\u30a2\u30eb\u3001\u30ab\u30b8\u30e5\u30a2\u30eb\u3001\u30df\u30c3\u30c9\u30b3\u30a2\u306e\u30b2\u30fc\u30e0\u306f\u3001\u3088\u308a\u672c\u683c\u7684\u306a\u306a\u30cf\u30fc\u30c9\u30b3\u30a2\u3084\u30bd\u30fc\u30b7\u30e3\u30eb\u30ab\u30b8\u30ce\u30b2\u30fc\u30e0\u3068\u6bd4\u8f03\u3057\u3066\u3001\u5c11\u306a\u304f\u3068\u30822\u500d\u306e\u6210\u9577\u7387\u3092\u793a\u3057\u3066\u3044\u307e\u3059\u3002<br \/>\n\u3053\u308c\u306f\u3001\u81ea\u5b85\u306b\u3044\u306a\u304c\u3089\u30a8\u30f3\u30bf\u30fc\u30c6\u30a4\u30e1\u30f3\u30c8\u3084\u6c17\u6674\u3089\u3057\u3092\u6c42\u3081\u3066\u3001\u3053\u308c\u307e\u3067\u30b2\u30fc\u30e0\u3092\u3084\u3063\u3066\u3044\u306a\u304b\u3063\u305f\u65b0\u898f\u30d7\u30ec\u30a4\u30e4\u30fc\u304c\u521d\u3081\u3066\u30e2\u30d0\u30a4\u30eb\u30b2\u30fc\u30e0\u306b\u6311\u6226\u3059\u308b\u3088\u3046\u306b\u306a\u3063\u305f\u5f71\u97ff\u3067\u3082\u3042\u308a\u307e\u3059\u3002<br \/>\n\u65b0\u898f\u30d7\u30ec\u30a4\u30e4\u30fc\u306f\u3001\u6700\u3082\u7c21\u5358\u306a\u30b2\u30fc\u30e0\uff08\u30cf\u30a4\u30d1\u30fc\u30ab\u30b8\u30e5\u30a2\u30eb\uff09\u304b\u3089\u59cb\u3081\u3001\u305d\u306e\u3046\u3061\u306e\u3054\u304f\u5c11\u6570\u304c\u30cf\u30fc\u30c9\u30b3\u30a2\u30b2\u30fc\u30de\u30fc\u306b\u306a\u308b\u50be\u5411\u306b\u3042\u308b\u305f\u3081\u3067\u3059\u3002<br \/>\n2020\u5e74\u3001\u30b2\u30fc\u30df\u30f3\u30b0\u30a2\u30d7\u30ea\u3001\u7279\u306b\u30cf\u30a4\u30d1\u30fc\u30ab\u30b8\u30e5\u30a2\u30eb\u306f\u3001\u3053\u3046\u3057\u305f\u9700\u8981\u306e\u9ad8\u307e\u308a\u306b\u5bfe\u5fdc\u3059\u308b\u305f\u3081\u30e6\u30fc\u30b6\u30fc\u7372\u5f97\uff08UA\uff09\u306e\u52aa\u529b\u3092\u5927\u5e45\u306b\u52a0\u901f\u3055\u305b\u307e\u3057\u305f\u3002<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/game-creators.jp\/media\/wp-content\/uploads\/2020\/12\/02-4-1024x989.png\" alt=\"\" width=\"1024\" height=\"989\" class=\"aligncenter size-large wp-image-19117\" \/><\/p>\n<p>&nbsp;<\/p>\n<h2>3.\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u3088\u308b\u65b0\u898f\u30e6\u30fc\u30b6\u30fc\u7372\u5f97\u306f\u6210\u9577\u4e2d\u306e\u767a\u5c55\u9014\u4e0a\u56fd\u5e02\u5834\u304c\u72d9\u3044\u76ee<\/h2>\n<p>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u3088\u308b\u30e6\u30fc\u30b6\u30fc\u7372\u5f97\u306e\u6210\u9577\u7387\u3067\u306f\u3001\u30d6\u30e9\u30b8\u30eb\u3001\u30a4\u30f3\u30c9\u30cd\u30b7\u30a2\u3001\u30a4\u30f3\u30c9\u3001\u30d9\u30c8\u30ca\u30e0\u3001\u30ed\u30b7\u30a2\u306a\u3069\u3001\u4e3b\u306b\u5927\u898f\u6a21\u306a\u767a\u5c55\u9014\u4e0a\u56fd\u304c\u6700\u3082\u9ad8\u304f\u306a\u3063\u3066\u3044\u307e\u3059\u3002<br \/>\n\u30a2\u30e1\u30ea\u30ab\u3084\u65e5\u672c\u306e\u3088\u3046\u306a\u4e3b\u8981\u5e02\u5834\u3068\u306f\u7570\u306a\u308a\u3001\u6025\u6210\u9577\u3057\u3066\u3044\u308b\u767a\u5c55\u9014\u4e0a\u56fd\u306e\u5e02\u5834\u306f\u3001\u73fe\u5728\u3088\u308a\u591a\u304f\u306e\u4e88\u7b97\u3092\u96c6\u3081\u3066\u304a\u308a\u3001\u9593\u9055\u3044\u306a\u304f\u30de\u30fc\u30b1\u30c3\u30c8\u3068\u3057\u3066\u8996\u91ce\u306b\u5165\u308c\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<br \/>\n\u3053\u3046\u3057\u305f\u5e02\u5834\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u4e00\u4eba\u3042\u305f\u308a\u306e\u5e73\u5747\u53ce\u76ca\u304c\u4f4e\u3044\u306b\u3082\u304b\u304b\u308f\u3089\u305a\u3001\u30e1\u30c7\u30a3\u30a2\u306e\u30b3\u30b9\u30c8\u306f\u4e3b\u8981\u56fd\u306e\u534a\u5206\u4ee5\u4e0b\u306e\u305f\u3081\u3001ROI\uff08\u6295\u8cc7\u5bfe\u52b9\u679c\uff09\u306b\u95a2\u3057\u3066\u306f\u5927\u304d\u306a\u30e1\u30ea\u30c3\u30c8\u304c\u3042\u308a\u307e\u3059\u3002<br \/>\n\u305d\u306e\u4e2d\u3067\u3082\u3001\u30cf\u30a4\u30d1\u30fc\u30ab\u30b8\u30e5\u30a2\u30eb\u3060\u3051\u306f\u4ed6\u306e\u30ab\u30c6\u30b4\u30ea\u30fc\u3068\u306f\u7570\u306a\u308b\u50be\u5411\u3092\u793a\u3057\u3066\u3044\u307e\u3059\u3002<br \/>\n\u30a4\u30ae\u30ea\u30b9\u3001\u30d5\u30e9\u30f3\u30b9\u3001\u30a2\u30e1\u30ea\u30ab\u304c\u6700\u3082\u6025\u901f\u306b\u6210\u9577\u3057\u3066\u304a\u308a\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u62c5\u5f53\u8005\u306f\u6b27\u7c73\u5e02\u5834\u306b\u529b\u3092\u6ce8\u3044\u3067\u3044\u307e\u3059\u3002<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/game-creators.jp\/media\/wp-content\/uploads\/2020\/12\/03-3-1024x995.png\" alt=\"\" width=\"1024\" height=\"995\" class=\"aligncenter size-large wp-image-19118\" \/><\/p>\n<p>&nbsp;<\/p>\n<h2>4.\u30a2\u30d7\u30ea\u5185\u8ab2\u91d1\uff08IAP\uff09\u306b\u304a\u3044\u3066\u306f\u3001\u5916\u51fa\u81ea\u7c9b\u4e2d\u306b\u7279\u306b\u9ad8\u53ce\u76ca\u3092\u7dad\u6301<\/h2>\n<p>\u65b0\u578b\u30b3\u30ed\u30ca\u30a6\u30a4\u30eb\u30b9\u306e\u611f\u67d3\u62e1\u5927\u304c\u4e16\u754c\u7684\u306b\u672c\u683c\u5316\u3057\u305f3\u6708\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u4e00\u6589\u306b\u30b2\u30fc\u30e0\u30a2\u30d7\u30ea\u3092\u30a4\u30f3\u30b9\u30c8\u30fc\u30eb\u3002<br \/>\n\u30a2\u30d7\u30ea\u5185\u8ab2\u91d1\uff08IAP\uff09\u306f5\u6708\u30fb7\u6708\u306b\u30d4\u30fc\u30af\u3092\u8fce\u3048\u3066\u3044\u307e\u3059\u3002<br \/>\n\u30ab\u30c6\u30b4\u30ea\u30fc\u5225\u3067\u306f\u3001\u30ab\u30b8\u30e5\u30a2\u30eb\u304cIAP\u306e\u53ce\u76ca\u3092\u727d\u5f15\u3057\u3066\u304a\u308a\u30013\u6708\u304b\u30895\u6708\u306b\u304b\u3051\u306655\uff05\u6025\u5897\u3057\u305f\u3060\u3051\u3067\u306a\u304f\u3001\u76f4\u8fd1\u306e\u6570\u30f6\u6708\u3082\u9ad8\u6c34\u6e96\u3092\u7dad\u6301\u3057\u3066\u3044\u307e\u3059\u3002<br \/>\n\u30b2\u30fc\u30e0\u30a2\u30d7\u30ea\u306f\u3001\u30ed\u30c3\u30af\u30c0\u30a6\u30f3\u3084\u5916\u51fa\u81ea\u7c9b\u304c\u660e\u3051\u305f\u5f8c\u3067\u3082\u5370\u8c61\u7684\u306a\u53ce\u76ca\u3092\u7dad\u6301\u3057\u3066\u304a\u308a\u3001\u3053\u308c\u3089\u306e\u30a2\u30d7\u30ea\u306f\u3001\u81ea\u7c9b\u4e2d\u306b\u30a4\u30f3\u30b9\u30c8\u30fc\u30eb\u3057\u305f\u591a\u304f\u306e\u30e6\u30fc\u30b6\u30fc\u306b\u304a\u3044\u3066\u7d99\u7d9a\u7684\u306a\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u7372\u5f97\u3059\u308b\u3053\u3068\u306b\u6210\u529f\u3057\u3066\u3044\u308b\u3053\u3068\u304c\u4f3a\u3048\u307e\u3059\u3002<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/game-creators.jp\/media\/wp-content\/uploads\/2020\/12\/04-1-1024x981.png\" alt=\"\" width=\"1024\" height=\"981\" class=\"aligncenter size-large wp-image-19119\" \/><\/p>\n<p>&nbsp;<\/p>\n<h2>5.\u201c\u30ea\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u201d\u306b\u304a\u3044\u3066\u8ab2\u91d1\u30e6\u30fc\u30b6\u30fc\u304b\u3089\u5f97\u3089\u308c\u308b\u5e73\u5747\u53ce\u76ca\u304c95\uff05\u5897\u52a0<\/h2>\n<p>\u30e6\u30fc\u30b6\u30fc\u304c\u30ea\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306b\u53c2\u52a0\u3057\u305f\u30b2\u30fc\u30e0\u30a2\u30d7\u30ea\u3068\u3001\u53c2\u52a0\u3057\u3066\u3044\u306a\u3044\u540c\u3058\u30b2\u30fc\u30e0\u30a2\u30d7\u30ea\u3092\u6bd4\u8f03\u3059\u308b\u3068\u3001\u30ea\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u6d3b\u7528\u3057\u305f\u30b2\u30fc\u30e0\u30a2\u30d7\u30ea\u306f\u3001\u8ab2\u91d1\u30e6\u30fc\u30b6\u30fc\u4e00\u4eba\u5f53\u305f\u308a\u306e\u5e73\u5747\u53ce\u76ca95\uff05\u5897\u52a0\u3092\u306f\u3058\u3081\u3001\u30ea\u30c6\u30f3\u30b7\u30e7\u30f3\u3001\u8ab2\u91d1\u30e6\u30fc\u30b6\u30fc\u306e\u30b7\u30a7\u30a2\u306a\u3069\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u5927\u5e45\u306b\u5411\u4e0a\u3055\u305b\u3066\u3044\u308b\u3053\u3068\u304c\u793a\u3055\u308c\u3066\u3044\u307e\u3059\u3002<br \/>\n\u30ea\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u3088\u308b\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u306e\u5411\u4e0a\u306f\u660e\u78ba\u3067\u3042\u308b\u306b\u3082\u304b\u304b\u308f\u3089\u305a\u3001\u30b2\u30fc\u30e0\u30a2\u30d7\u30ea\u306b\u304a\u3044\u3066\u30ea\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u63a1\u7528\u7387\u306f\u6bd4\u8f03\u7684\u4f4e\u304f\u3001\u7279\u306b\u300c\u30bd\u30d5\u30c8\u300d\u30b8\u30e3\u30f3\u30eb\u306e\u9593\u3067\u306f\u666e\u53ca\u3057\u3066\u3044\u307e\u305b\u3093\u3002<br \/>\n\u30ea\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u5927\u5e45\u306a\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u5411\u4e0a\u3092\u4eab\u53d7\u3057\u3066\u3044\u308b\u30cf\u30fc\u30c9\u30b3\u30a2\u30b2\u30fc\u30e0\u3067\u3055\u3048\u3001\u305d\u306e\u63a1\u7528\u7387\u306f\u308f\u305a\u304b11\uff05\u306b\u3068\u3069\u307e\u3063\u3066\u3044\u307e\u3059\u3002<br \/>\n\u30ea\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306fUA\u3088\u308a\u3082\u5b89\u4fa1\u304b\u3064\u78ba\u5b9f\u306b\u8a08\u6e2c\u53ef\u80fd\u3067\u3042\u308b\u3082\u306e\u306e\u3001\u30b2\u30fc\u30e0\u30a2\u30d7\u30ea\u306b\u304a\u3044\u3066\u201c\u30ea\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u201d\u304c\u898b\u9003\u3055\u308c\u3066\u3044\u308b\u6a5f\u4f1a\u3068\u306a\u3063\u3066\u3044\u308b\u3053\u3068\u304c\u898b\u53d7\u3051\u3089\u308c\u307e\u3059\u3002<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/game-creators.jp\/media\/wp-content\/uploads\/2020\/12\/05-1-1024x1004.png\" alt=\"\" width=\"1024\" height=\"1004\" class=\"aligncenter size-large wp-image-19120\" \/><\/p>\n<p>&nbsp;<\/p>\n<h2>AppsFlyer \u30b3\u30f3\u30c6\u30f3\u30c4\uff06\u30e2\u30d0\u30a4\u30eb\u30a4\u30f3\u30b5\u30a4\u30c8\u8cac\u4efb\u8005 \u30b7\u30e3\u30cb\u30fb\u30ed\u30fc\u30bc\u30f3\u30d5\u30a7\u30eb\u30c0\u30fc\u306e\u30b3\u30e1\u30f3\u30c8<\/h2>\n<p>\u521d\u3081\u3066\u30b2\u30fc\u30e0\u306b\u6311\u6226\u3059\u308b\u65b0\u898f\u30d7\u30ec\u30a4\u30e4\u30fc\u304c\u5927\u5e45\u306b\u5897\u52a0\u3057\u305f\u3053\u3068\u306f\u9a5a\u304f\u3053\u3068\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002<br \/>\n\u7279\u306b\u30cf\u30a4\u30d1\u30fc\u30ab\u30b8\u30e5\u30a2\u30eb\u306e\u30a4\u30f3\u30b9\u30c8\u30fc\u30eb\u6570\u306f90\uff05\u6025\u5897\u3057\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u4e3b\u5c0e\u306e\u975e\u30aa\u30fc\u30ac\u30cb\u30c3\u30af\u30a4\u30f3\u30b9\u30c8\u30fc\u30eb\u6570\u306f250\uff05\u3068\u3044\u3046\u9a5a\u7570\u7684\u306a\u4f38\u3073\u3092\u793a\u3057\u307e\u3057\u305f\u3002<br \/>\n\u91cd\u8981\u306a\u306e\u306f\u3001\u30b2\u30fc\u30e0\u30a2\u30d7\u30ea\u304c\u30e6\u30fc\u30b6\u30fc\u7372\u5f97\u306e\u53d6\u308a\u7d44\u307f\u3092\u52a0\u901f\u3055\u305b\u308b\u6a5f\u4f1a\u306b\u6c17\u4ed8\u304d\u3001\u4eca\u306e\u3046\u3061\u306b\u3053\u306e\u30c8\u30ec\u30f3\u30c9\u3092\u30d5\u30eb\u306b\u6d3b\u7528\u3057\u3066\u3044\u305f\u3053\u3068\u3067\u3059\u3002<br \/>\n\u9700\u8981\u306e\u9ad8\u307e\u308a\u306b\u5bfe\u5fdc\u3059\u308b\u305f\u3081\u306b\u53cd\u5fdc\u7684\u3067\u6a5f\u654f\u306a\u52d5\u304d\u3092\u3057\u305f\u30d6\u30e9\u30f3\u30c9\u304c\u3001\u30b2\u30fc\u30e0\u30a2\u30d7\u30ea\u306e\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u306e\u30d4\u30fc\u30af\u6642\u3092\u652f\u914d\u3057\u3066\u3044\u307e\u3057\u305f\u3002<\/p>\n<h2>AppsFlyer \u30b2\u30fc\u30e0\u90e8\u9580\u8cac\u4efb\u8005 \u30d6\u30e9\u30a4\u30a2\u30f3\u30fb\u30de\u30fc\u30d5\u30a3\u30fc\u306e\u30b3\u30e1\u30f3\u30c8<\/h2>\n<p>\u4eca\u5e74\u306e\u6700\u521d\u306e\u6570\u56db\u534a\u671f\u306f\u30b2\u30fc\u30e0\u30a2\u30d7\u30ea\u306e\u30a4\u30f3\u30b9\u30c8\u30fc\u30eb\u6570\u304c\u5805\u8abf\u306b\u4f38\u3073\u307e\u3057\u305f\u304c\u3001\u307e\u3060\u307e\u3060\u5927\u304d\u306a\u6210\u9577\u304c\u898b\u8fbc\u3081\u308b\u5206\u91ce\u304c\u3042\u308b\u3053\u3068\u306f\u660e\u3089\u304b\u3067\u3059\u3002<br \/>\n\u30a4\u30f3\u30b9\u30c8\u30fc\u30eb\u6570\u306e\u5897\u52a0\u3068\u3001\u30b2\u30fc\u30e0\u4ee5\u5916\u306e\u30d3\u30c3\u30b0\u30d6\u30e9\u30f3\u30c9\u306e\u5fa9\u6d3b\u306b\u3088\u308a\u3001\u30e1\u30c7\u30a3\u30a2\u30b3\u30b9\u30c8\u304c\u6025\u5897\u3057\u3001\u30de\u30fc\u30b1\u30c3\u30bf\u30fc\u306f\u3088\u308a\u5b89\u4fa1\u306a\u6226\u7565\u3092\u5c0e\u5165\u3059\u308b\u5fc5\u8981\u304c\u3042\u308b\u3053\u3068\u3092\u793a\u3057\u3066\u3044\u307e\u3059\u3002<br \/>\n\u30e2\u30d0\u30a4\u30eb\u30b2\u30fc\u30e0\u30a2\u30d7\u30ea\u3067\u6700\u3082\u898b\u904e\u3054\u3055\u308c\u3066\u3044\u308b\u6226\u8853\u306f\u30ea\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u3042\u308a\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u518d\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u304c2020\u5e74\u306e\u53ce\u76ca\u306e\u91cd\u8981\u306a\u30c9\u30e9\u30a4\u30d0\u30fc\u3068\u306a\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n<h2><a href=\"https:\/\/www.appsflyer.com\/jp\/\" >AppsFlyer<\/a>\u306b\u3064\u3044\u3066<\/h2>\n<p>AppsFlyer\u306f\u3001\u30a2\u30c8\u30ea\u30d3\u30e5\u30fc\u30b7\u30e7\u30f3\u3068\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u5206\u6790\u306e\u30b0\u30ed\u30fc\u30d0\u30eb\u30ea\u30fc\u30c7\u30a3\u30f3\u30b0\u30ab\u30f3\u30d1\u30cb\u30fc\u3067\u3059\u3002<br \/>\n\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30d3\u30b8\u30cd\u30b9\u306e\u6210\u9577\u3092\u652f\u63f4\u3057\u30a4\u30ce\u30d9\u30fc\u30b7\u30e7\u30f3\u3092\u3082\u305f\u3089\u3059\u5305\u62ec\u7684\u306a\u5e83\u544a\u52b9\u679c\u8a08\u6e2c\u304a\u3088\u3073\u5206\u6790\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3092\u63d0\u4f9b\u3057\u3066\u3044\u307e\u3059\u3002<br \/>\nAppsFlyer\u306f\u3001Macy&#8217;s\u3001Minecraft\u3001Nike\u3001NBC Universal\u3001Tencent\u3001US Bank\u3001Wayfair\u3001StitchFix\u3001docomo\u3001RECRUIT\u3001VISA\u3001JAPAN AIRLINES\u306a\u3069\u306e\u5927\u624b\u30d6\u30e9\u30f3\u30c9\u3092\u542b\u3080\u4f55\u5343\u3082\u306e\u9867\u5ba2\u3068\u9023\u643a\u3057\u3066\u3044\u307e\u3059\u3002<br \/>\n8,000\u793e\u4ee5\u4e0a\u306e\u30d1\u30fc\u30c8\u30ca\u30fc\u304b\u3089\u306a\u308bAppsFlyer\u306e\u30de\u30fc\u30b1\u30c3\u30c8\u30d7\u30ec\u30a4\u30b9\u306b\u306f\u3001Facebook\u3001Google\u3001Apple Search Ads\u3001Twitter\u3001TikTok Ads\u3001Pinterest\u3001Snap\u3001Salesforce\u3001Adobe\u3001Oracle\u306a\u3069\u304c\u542b\u307e\u308c\u3066\u3044\u307e\u3059\u3002AppsFlyer\u306f\u5148\u65e5\u3001\u30d5\u30a9\u30fc\u30d6\u30b9\u306e2020\u5e74\u30af\u30e9\u30a6\u30c9100\u30ea\u30b9\u30c8\u306b2\u5e74\u9023\u7d9a\u3067\u9078\u51fa\u3055\u308c\u307e\u3057\u305f\u3002<br \/>\n\u65e2\u5b58\u306e\u6295\u8cc7\u5bb6\u306b\u306f\u3001General Atlantic\u3001Goldman Sachs Growth Equity\u3001DTCP\uff08Deutsche Telekom Capital Partners\uff09\u3001Qumra Capital\u3001Pitango Venture Capital\u3001Magma Venture Partners\u3001Eight Roads Ventures\u304c\u542b\u307e\u308c\u307e\u3059\u3002<\/p>\n<p>&nbsp;<\/p>\n<p>\u63d0\u4f9b\u5143\uff1aPR TIMES<br \/>\n<a href=\"https:\/\/prtimes.jp\/main\/html\/rd\/p\/000000033.000016963.html\" >https:\/\/prtimes.jp\/main\/html\/rd\/p\/000000033.000016963.html<\/a><\/p>\n<p>&nbsp;<\/p>\n<p><center><\/center><\/p>\n","protected":false},"excerpt":{"rendered":"&nbsp; \u30e2\u30d0\u30a4\u30eb\u5e83\u544a\u52b9\u679c\u8a08\u6e2c\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3068\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u3092\u63d0\u4f9b\u3059\u308bAppsFlyer Japan\u682a\u5f0f\u4f1a\u793e...","protected":false},"author":7,"featured_media":19116,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"2020\u5e74\u306f\u30b2\u30fc\u30e0\u30a2\u30d7\u30ea\u306e\u9700\u8981\u304c45\uff05\u5897\u52a0\u3057\u3001\u30e2\u30d0\u30a4\u30eb\u30b2\u30fc\u30e0\u5e02\u5834\u304c\u3055\u3089\u306b\u62e1\u5927\u3000AppsFlyer\u3001\u30b2\u30fc\u30e0\u30a2\u30d7\u30ea\u8abf\u67fb\u30ec\u30dd\u30fc\u30c8\u300cState of Gaming App Marketing 2020\u300d\u3092\u767a\u8868\r\n#\u8abf\u67fb\u30ec\u30dd\u30fc\u30c8","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_links_to":"","_links_to_target":""},"categories":[164],"tags":[157,156,167,201],"class_list":["post-19115","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-game-news","tag-157","tag-156","tag-167","tag-201"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ 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content=\"2020\u5e74\u306f\u30b2\u30fc\u30e0\u30a2\u30d7\u30ea\u306e\u9700\u8981\u304c45\uff05\u5897\u52a0\u3057\u3001\u30e2\u30d0\u30a4\u30eb\u30b2\u30fc\u30e0\u5e02\u5834\u304c\u3055\u3089\u306b\u62e1\u5927\u3000AppsFlyer\u3001\u30b2\u30fc\u30e0\u30a2\u30d7\u30ea\u8abf\u67fb\u30ec\u30dd\u30fc\u30c8\u300cState of Gaming App Marketing 2020\u300d\u3092\u767a\u8868\" \/>\n<meta property=\"og:description\" content=\"&nbsp; \u30e2\u30d0\u30a4\u30eb\u5e83\u544a\u52b9\u679c\u8a08\u6e2c\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3068\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u3092\u63d0\u4f9b\u3059\u308bAppsFlyer Japan\u682a\u5f0f\u4f1a\u793e...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/game-creators.jp\/media\/game-news\/n381\/\" \/>\n<meta property=\"og:site_name\" content=\"GAME CREATORS | 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